Abouts Us

“FHURTADO & CIA. LTDA.” is a Colombian company with its head office in  Bogota. Our activities as Exclusive Distributors of SFR Corporation for Colombia.

HISTORICAL OUTLINE

 

“FHURTADO & CIA. LTDA.” is a Colombian company with its head office in  Bogota. Our activities as Exclusive Distributors of SFR Corporation for Colombia, are based on  the introduction and the promotion of SFR Products which we started towards the end of 1995, as a natural person in the city of Bogota. During the first quarter of 1996 we incorporated as a company under the name of  ”FERNANDO HURTADO A. & CIA. LTDA”. We operated under this name until mid 2006 when the company name was changed to “FHURTADO & CIA. LTDA”. for strategic marketing reasons. From mid 1996, we have had the support of  “ARCELIO VARGAS P. & CIA. LTDA.” whom we appointed as Exclusive Distributors of SFR Products for the Department of Antioquia.

During all these years we have done business with a great number of companies and were able to convince all of these of the benefits of using SFR Products. The results have been excellent. SFR  Products can be utilized as a solution for a number of problems such as:

 Reduce wear

 Maximize engine and machinery life

 Improve fuel economy

 Reduce energy consumption

 Decrease maintenance costs

 Improve machine and equipment functions

 Improve productivity and machine reliability

FHURTADO & CIA. LTDA.

In retrospect, we have seen that we have done a great management job, but  if  we take an incisive look at the Colombian market, we arrive at the conclusion that we have only taken a small bite out of this market. This indicates that the Colombian market is very large and that we face an enormous challenge to promote SFR Products.
The good results obtained with Colombian companies using SFR Products has spilled over the borders of our country and for this reason we have been contacted by companies and other industries from neighboring countries such as Venezuela, Ecuador, Chile, Panama, Costa Rica, Dominican Republic all requesting information about the above products. This has shown us that we have done things well and that SFR Products satisfy the expectations of the companies using them.

We have focused on the industrial sector as our target market where we have the majority of our clients.

 

Although we continue working this segment of the market, we have also become convinced that the moment has arrived for the company to explore other areas of the Colombian market. For this reason, we are making inroads into the market of businesses that use heavy machinery such as  in the mining sector and in companies involved in road building. Additionally we are making contacts with the transport sector , especially the sector using diesel fuel for their vehicles. The only thing that remains to be said is that we face a long road ahead in the objectives that we have proposed in order to make SFR Products known throughout the length and breadth of our beautiful country.

MISIÓN


Our Mission is to offer an integrated solution to the industrial, automotive, agricultural, transport, and sporting sector and all of those  that are related to this market in Colombia, in the areas of lubrication and  machinery operated using gasoline, diesel natural gas and lpg.  

 The solution is obtained  by the use of additives  and lubricants produced by SFR Corporation in the United States , whose objective is not only to extend the useful life of the machines using the products, but also to reduce maintenance costs, to reduce energy consumption  and to increase operating reliability.
The quantification of the benefits in money terms significantly overshadows the costs of  SFR products and for this reason the use of these products really becomes an investment with high returns and profitability.
The  use of SFR products  is also conducive and complementary to all the activities directed towards environmental conservation and to improving the quality of the air that we breathe.
VISIÓN
Our Vision is to see the increase in the number of users of SFR products, and in this way contribute  a grain of sand  so that
consumers can reduce their operating  costs thereby increasing their profits  and having more finances available for growing their businesses , all of which contributes to the economic growth of the country.

 In addition to increasing the number of users , it is also hoped that SFR products  become known in new regions of our country and hopefully in the not too distant future, our vision is to obtain clients in countries other than Colombia.